Carlo Simonetti organized a meeting between students of the Advertising course of IED and Pasquale Barbella, with a lecture on good communication. Freely drawing inspiration from the “American Lectures” by Italo Calvino, Barbella analyses the best advertising campaigns throughout history, pointing out a few vital elements that are needed to guarantee the future of communication.
A summary of the meeting has been uploaded on YouTube:
1 – Introduction: the future of communication
2 – On the American lectures by Italo Calvino
3 – Lightness
4 – Speed
5 – Accuracy
6 – Visibility
7 – Moltitude
8 – Consistency
9 – Analysis of ads: the great theme (among the ads analyzed: Levi’s 1 - Levi’s 2 – Levi’s 3 – Levi’s 4 – Guinness – 6 – 7)
10 – Conclusions
