Every professional in advertising probably dreams about receiving a brief with a demand to address a specific target and mostly unusual. In this case a delicated subject: the dangers to the health of senior citizens posed by the warmest days of the summer and the measures to take to avoid issues.
This is the topic of a flyer, requested by the Piedmont Region and Arpa Piemonte, to be distributed in hospitals and pharmacies. However how to address elderly people avoiding clichés? For instance by choosing an interesting creative treatment : a vintage graphic concept inspired by the 50s and illustrations that remind the style of old graphic novels.
Vivid colours, a strictly old fashioned lettering, a simple and direct language and characters that give the comforting feeling of memory.
