“Un po’ di materia grigia, e il gioco è fatto”. Simonetti Studio firma la nuova campagna per L’Enigmistica de La Stampa. Tutto ha inizio da mucchietto di grafite, una materia sottile, quasi magica. Con l’Enigmistica de La Stampa ne basta un po’ e il divertimento è assicurato.
Creative Director: Carlo Simonetti
Art Director: Valentina Faussone
Copywriter: Valter Berardi
1×3=1! Arriva l’abbonamento digitale unico de La Stampa. L’unico che permette di ricevere il quotidiano in formato digitale e leggerlo su iPhone, iPad e computer.
La Stampa has decided to now rely on Simonetti Studio for the restyling of its institutional and advertising communication strategy. A new format is born, one that appeals to the concept of simplicity, with a visual and verbal language that aims at clarity. We start from an empty page, where the product, absolute protagonist, speaks the same language as its target, with a highly readable lettering.
An elegant format, highly recognizable with a good level of versatility.
The approach that has been used always has the objective of being direct and easy to use. In line with the La Stampa style. A minimal and direct style that Simonetti Studio is gradually extending to all the brand architecture of the newspaper.
Creative Director: Carlo Simonetti
Art Directors: Valentina Faussone, Carlo Simonetti
Copywriter: Valter Berardi
Web: Erik Gillo
A new campaign to remember Smat’s water primacy: you can drink it from both the tap of Turin or aboard in the International Space Station.
Highlighting the fact that our pleasure in browsing them on paper like we have always done, remains the same. To say that to a target predominantly male, not very young, but cultured with high wages.
The simplicity of the layout and the straight message drive the easiness of use of the application.
Simonetti Studio signs the Piemonte Region campaign “Safe and Beautiful”. In the context of the national project financed by the Ministry of Health for the sensitization initiative for the correct use of cosmetics, the Turin-based agency had won the tender held by the Piemonte Region and ASL for the creation of the communication campaign. Two testimonial were chosen to incarnate an idea of beauty and to relate to a diverse and mixed public: two dolls, a female and a male subject, to introduce the idea of treating external looks and beauty products with great care and caution.
A 30” spot video for the web made in 3D computer graphics and a tutorial made to look as television news broadcast. Folding fliers, posters, cards and informative material and stands in shopping centers and stores, also a designated web area on the Piemonte Region’s website full of information and documentation.
The claim: “if you play with beauty you gamble your health” immediately focuses the attention on the concept of the campaign and the operation.
The Seat PG Group introduces the new corporate recruiting campaign created by Simonetti Studio. The operation is based on concrete proposals for first employment opportunities, which are summarized in the claim “With us, you grow” and in the clear and specific texts: no false hopes. The institutional format designed by the agency hosts images, which tell a story of personal progress, where the subject (man or woman) is visualized in his/her professional growth, from student to commercial agent for Seat PG. Web banner, advergame, print and freecards.
With its 34 fashion stores, in the heart of Turin’s historic center and three days of celebrations, music and entertainment. Ad campaign realised by Simonetti Studio. For further informationwww.centropalatino.it
